Luxury watch brand Roger Dubuis was opening their NYC pop-up shop on Wooster Street and they were looking for an eye catching mural to stop sidewalk foot traffic in their tracks. We worked with them on designing and painting an anamorphic mural that does just that.
With the store completely drenched in vibrant red paint we used their slogan “NO RULES, OUR GAME” to inform our graphic anamorphic mural. We painted the phrase as big visceral white drippy brushstrokes on every visible surface in the showroom. The anamorphic mural is viewed from the center of the showroom drawing curious onlookers into the space to find the sweet spot where the text phrase reads as a 2D phrase on the 3D textures of the deep showroom. As you move further into the showroom you see the distortion and coverage of the mural on all sides and ceiling of the space.
Its always a pleasure working with clients who trust our vision and are ready to take it to the next level!
