SoCure invited us to their new office in NYC to cook up a conceptual piece of art that was informed by their brand. As a tech startup they focus on giving digital identity verification to their users with the aim of offering it to all people. The mural is based on the concept of yearning for identity and life. The organic hand at left, shown in round halftone pattern, is reaching to the digital hand on the right, illustrated with an interconnectedness of geometric lines. The composition as a whole gives a nod to the classical “touch of God” from Michaelangelo’s Sisten Chapel and was painted in the brand colors of blue and orange.
